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Sellers Like single property websites, and so will you. Sellers aspire, and expect, their real estate agent to do all they can to get their home sold as rapidly as possible. This is especially true when the property in question is in the high-end market or holds distinct value, such as being a historical property. And if they think that their real estate agent is not doing it, they may just pull the listing and start with another agent. While there are a lot of ways to show your client that you are doing all you can, one of the most excellent ways to do it is to create a single property website for them.

Imagine if you went to a website and there was your home. Imagine all the different features that were showcased, page by page, with some of the most beautiful pictures to accompany them. Even more, imagine that there was nothing else on that website except for your home.

That feeling is the same one sellers will find when they visit a single property website that features just their home. It is exciting, it gives the property a feeling of individuality, and it simply looks beautiful and professional. And when sellers see it, they will know that you are showcasing their home in the best viable light and that you genuinely are doing everything you can to sell their home.

Sellers will realize the extra measures you go to and the effort you put into their home. But even better, as a real estate agent, you will love what a single property website does for your business, too.

This is because it will bring all of those same benefits to someone that sees it. They will feel as though they are getting in on an elite listing, and they will know that they are working with a true professional. When you build one or more of these websites for your listings, you'll get those listings sold sooner and bring in more profits.

With single property websites, everybody wins. The sellers love that you put in the effort, the buyers are excited about getting one of the greatest homes in the city, and you'll love how quickly you are putting up-sold signs!

Want Creative Control Over Your Listings?

You need single property websites! Every home is distinctive. They each have their features, their character, and their charm that makes people want to call home their home. And while this may be true, all of those elements are very obstinate to convey in a multi-listing site. This is because listing sites have one set format, with each listing presented in the same way. They are boring and can be frustrating for real estate agents. And that is when single property websites can be beneficial.

A single property website is just that - a website created for one property by the real estate agent that is selling it. And because the site is fashioned by the real estate agent, there are no rules. There are no limitations and boundaries that the listing must be created within.

Imagine landing on a website for a home and hearing music play as the virtual tour automatically begins. Or a photo gallery that opens as soon as a big name lands on the site, with beautiful professional pictures landing on top of each other and telling budding buyers a lot about the property within the first ten seconds of the buyer being on the site.

None of these things are viable on a multi-listing site. Their buyers will only find small squares pushed together, with each being more unimpressive than the last. There is no way for one property, let alone one real estate agent, to stand out. And that is just one way that single property websites have the advantage over multi-listing sites.

Real estate agents want to showcase their homes in the best possible light, and this just is not possible on multi-listing sites. When there is a clear home that needs to be displayed creatively to show it off, or there is just an evident element real estate agents want to try that is not on the cards on multi-listing sites, creating a single property website is the only way to do it.

Single Property Websites are Ideal for Rental Buildings of Any Size

While some real estate agents dedicate themselves to only the buying and selling of homes, many find the rental market to be lucrative. And those markets can be even more profitable when real estate agents use single property websites to market them.

This is for a couple of reasons. The first is that single property websites will do everything for a rental property that they will do for a property that is for sale. They'll showcase the best features of the property, give potential renters even more information than they will find on any rental listing site, and include a lead generation form that will put the renter straight in touch with the real estate agent.

But when using single property websites to market a rental building, they will do something for those properties that they cannot do for homes that are for sale. And that announces the property for years to come. This is because, when a single property website is used to sell a home, the website must come down as soon as the home is sold. That means that the lead generation forms and the real estate agent's contact information are also taken down.

This means that the possibility of any new leads is also taken down. But that just does not hold when a single property website is used to market a rental building. Because people are always moving in and out of these properties, the website can remain up and running for the whole time the building is there. Any time a prospective tenant searches for the address online, they will land on the site that markets the building, and the real estate agent.

Even if there are not any vacancies within that noteworthy building at the time they search, the potential tenant is still very likely to contact the real estate agent. After all, they know that agent deals in rentals as well, and they know they work in the area the tenant is looking for.

In this way, single property websites can be even more beneficial for those agents trying to market rental properties. Because they will be advertising them, and any others the agent has, for years to come in comparison with just a few weeks or a couple of months. And this is just one additional way that single property websites are one of the most profitable marketing tools real estate agents have at their disposal, and why they must use them.